In the meanwhile, the companys technological advance and higher level of quality management are both important in gaining the sustained support from. Target market nike focuses its products on are athletes. Check this swot analysis nike, this nike new interchange 1 teacher39s book pdf swot analysis breaks down nike strengths, weaknesses, oppurtunities and weaknesses. Nike is a giant organization competing in a tough market, but its doing incredibly well. Was founded as an importer of japanese shoes in 1962, the founders. Swot and pestle analysis of nike libreriatindaripatti. Cole haan, a luxury brand with more than 180 retail location and a fiscal 2011 sales total of. Golf tourments automatically allows nike to build product campaigns around the tournaments. Swot analysis of nike and adidas 1218 words internet. This is a great threat nike is facing and it also affects its net income by 54% which is a great offset for the revenue growth. Swot analysis of nike shoes international journal of advanced. Use pdf export for high quality prints and svg export for large sharp images. They are the largest seller of athletic footwear and apparel in the world.
Nike is an american company that is engaged in the design, manufacture and marketing of apparel, footwear, equipment, services and accessories. Swot analysis stands for strengths, weaknesses, opportunities, and threats that nike s cr encounters both internally and in macro environment that it operates in. Roughly every four years, nike throws a worlds fair for sport tech, showcasing the brands latest innovations in gear ahead of the summer olympic games. Swot analysis of nike editable swot diagram template on. This is one of the major limitations of swot analysis. Hire a subject expert to help you with swot analysis of nike. Nike is the largest maker of athletic apparel and gear.
Nike swot analysis strengths nike is an extremely competitive organization, making products for the best athletes around the world. The internal factor includes its strengths and weaknesses, whereas the external factors cover the opportunity and threats. Sportsmen are the majority consumers of nike s products. Several nike affiliates specialize in one of these sports, such as nike golf, a subbranch that designs golf equipment, balls, footwear, bags, and other accessories for the global market. Swot analysis in the form of matrixaccording to, swot matrix is an. The swot analysis helps in determining the internal and external factors that influences the business performance of nike. Sport industry powerhouse nike only occupied 7% of the golf market. Nike swot 2021 swot analysis of nike business strategy hub. Nike swot analysis a detailed swot analysis of nike. Golf equipment market swot analysis, key indicators by 2026. However, the company must address concerns regarding competition, labor practices, imitation and patent protection.
Pdf nikes marketing mix and pestl analysis in vietnam. Swot analysis of nike considering the situation in 2020 of nike inc. Hopefully, you will learn how to develop an effective situation swot analysis for your business or assignment. The analysis in this article relates to the worlds largest athletic footwear and apparel retailer, nike. Swot stands for strengths, weaknesses, opportunities and threats. Nike situation swot analysis nike swot analysis essay nike. By using the swot analysis you can identify where your golf club stands in the market. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Mar 26, 2021 based on this part of the swot analysis, nike inc. If nike is having this much trouble while having had athletes. Objectives and issues although nikkei is the worlds leading business in this industry it still has not established itself above. Nike uses a make to stock customer order which provides a fast service to customers from available stock. Nike s strong position comes from strong brands such as nike. Swot analysis 7 golf industry also has high exit barriers, which may also act as a deterrent for those looking to come into the market.
Key i importance 1 not important 10 very important c compared to competitor strength 1 almost the same 10 much better weakness 1 almost the same 10 much worse l likelihood 1 not likely to happen 10 going to happen t total multiply the two figures together to give you the top items to. Sport industry powerhouse nike only occupied 7% of the golf market share in 20 brettman, 20. Strengths and weaknesses are often restricted to companys internal resources, skills and limitations. Nike s strong position comes from strong brands such as nike, jordan, converse, and hurley. This article aims at providing an indepth, yet concise swot analysis of nike to provide help with.
In this guide, well be examining the brand carefully via swot analysis. This provides a useful basis for making future strategic and marketing plans. Mar 31, 2019 the swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. Golf professionals representing callaway enhanced the brand image with a series of wins. Over the years, the brand has grown exponentially by introducing athletic footwear, sports equipment, and footwear. The year 2015 proved to be quite a profitable year for it. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. Nike golf is not the only affiliate contributing to nike inc. Strengths examples of typical golf club strengths include. Nike s strengths internal strategic factors strong brand awareness nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. Apr, 2020 the swot analysis of nike distinguishes the key strengths, weakness, opportunities, and threats that helps the brand to go to the next level. Pdf swot analysis nike uzziah alicia santos academia. Governance and sustainability at nike a swot analysis. Introduction an american multinational corporation, nike, inc.
Nike swot analysis nike swot analysisstrengths \u25cf nike. Swot analysis of nike and adidas 1218 words 5 pages. Swot analysis is a vital strategic planning tool that can be used by nike managers to do a situational analysis of the firm. You can edit this swot diagram using creately diagramming tool and include in your reportpresentationwebsite. The swot analysis of nike would help us identify the brands position as one of the top three players in the world of sports shoes. Dec 12, 2018 this article intends to perform a situation swot analysis on nike. Before we discuss the swot analysis of nike, let us understand a bit of the background of the company nike. Certain capabilities or factors of an organization can be both a strength and weakness at the same time. By the early 21st century, nike became a wellrecognized brand all over the world with about. At the atlanta olympics, reebok went to the outlay of sponsoring the games. It also offers other brands such as cole haan, converse, hurley, nike golf and umbro. Pdf this report is all about to show a marketing plan for nikes products. Nike swot analysis 2020 strength weekness opportunity and.
Callaway could boast that by 1995, their driver was number one on the pga, senior pga, lpga, nike, and european pga tours. Although the swot analysis is widely used as a strategic planning tool, the analysis does have its share of limitations. Phil knight founder and ceo is frequently quoted as saying that business is war without bullets. Pestle and swot analysis of nike 2018 123 writing student. Led by the companys flagship nike brand footwear, as well as nike golf, the. Nike is a globally recognized brand and is known worldwide, making their brand stronger and much better than other brands compared to them. A lot of nike s success has to do with the unique usefulness that goes along with. Swot analysis of nike 895 words internet public library.
Strength refers to the advantage the company has over the other competitors in. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading. Mar 02, 2021 golf equipment market swot analysis, key indicators by 2026 bridgestone golf, callaway golf company, cleveland golf, nike golf, taylormade adidas golf, etc pratibha march 2, 2021 16. Provide examples of powerbased moves that each party could. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Golf equipment market swot analysis, key indicators by. Swot analysis of nikes marketing strategy 19 words cram. Considering the us footwear market, nike accounts for 21. Nike and adidas are both recognized for their comfort, while puma is non truly perceived as extremely comfy. Strength refers to the advantage the company has over the other competitors in the industry. The organization does have a diversified range of sports products. Swot analysis is the strategic process which incorporates the evaluation of the strengths, weaknesses, opportunities and threats of an organization or the project undertaken by it. It designs and sells shoes for a big variety of sports including basketball, baseball, golf, soccer, volleyball, tennis, football and running. It has continued to amaze the customers with its stylish and athletic designs.
Swot analysis of nike in 2020 nike swot management. Oct 06, 2020 heres a detailed breakdown of nike swot analysis. The major business activity of nike is to design, market and sell athletic shoes, apparels, accessories and other sports equipment. Swot analysis a detailed analysis of the companys strengths, weakness, opportunities and threats. Nike swot analysis 2020 strength weekness opportunity.
A swot analysis is really utile to place the external and internal factors that influence nike. A swot analysis is very useful to identify the external and internal factors that influence nike. Nike swot analysis matrix step by step weighted swot. In the meanwhile, the companys technological advance and higher level of quality management are both important in gaining the sustained support from its traditional. Nike designs, develops and markets high quality footwear, apparel, equipment and accessory products worldwide. S nike swot social media analysis mar4233social media marketing michael gajardo marieaimee pou vivian gonzalez 2. Nike designs and manufacture a long range of products starting from sport shoes, jerseys, shorts, cleats for almost all the sports be it baseball, football, tennis, golf, basketball, icehockey etc. This detailed swot analysis of nike aims to examine the strengths and the weaknesses of nike. Towards the end of this article, you will get to know where nike stands. So successful was the collaboration that nike and jordan launched a new brand variant called the air jordan line of sport shoes.
Pdf nike final content alexander lukasanto academia. Swot business analysis of nike example graduateway. Essay on swot analysis of nike nikkei strengths weaknesses nikkei is a worldwide established brand providing sports and fitness related products. Nov 15, 2018 a swot analysis of nike go to nike swot analysis 2018introduction. Swot and pestle analysis of nike nike swot analysis. Swot analysis of nike and adidas 1218 words 5 pages in line with its continual focus on improvement of operations management within the group, its global operations drives its production, planning and distribution of most of its throughout the world. The high prices of nines goods may be a threat as consumers are now shopping around for the best deals. Nike and adidas are both recognized for their comfort, while puma is not really perceived as highly comfortable. Nike, the number 1 sports shoe brand, excels in style and quality. Introduction nike is an american sportswear company founded in 1972 by bill bowerman and phil knight. Analysis of strengths, weaknesses, opportunities, threats. Nike pulled off a very similar coup in the sports industry when it joined forces with the ace golfer tiger woods to enter the golf category with its apparel, equipment and accessories. With its extremely powerful brand and low costs, nike has been able to net several billions of dollars on an annual basis.
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